Jewel Partners with Libby’s Fruits and Vegetables to Re-make the Iconic Libby’s Jingle


Platinum Recording Artist Jewel Partners with Libby’s Fruits and Vegetables to

Re-make the Iconic Libby’s Jingle and Invites Families to Do the Same


$10,000 Grand Prize to Be Awarded for Winning Entry


Marion, N.Y. (April 19, 2011) – Libby’s knows the importance of family meal time and encourages families to make it a point to get back to the table to spend quality time together. This spring, Libby’s Fruits and Vegetables, along with singer-songwriter Jewel, is also encouraging families to come together and show off their creativity by re-making the iconic Libby’s jingle.

To enter the contest consumers can go to the Libby’s Table Facebook page (, click on the Jingle Contest tab and upload their video version of the jingle. Consumers will have until May 13 to submit their entries, at which point Libby’s special guest judge, Jewel, will select five finalists to compete for America’s vote to win the $10,000 grand prize, $2,500 second place prize, and $1,000 third place prize.

“Libby’s has long been committed to bringing families back to the table by offering solutions for affordable, simple and delicious meals. We encourage families to have fun and create a video that reflects their unique family dynamic,” commented Bruce Wolcott, vice president of marketing, Seneca Foods Corporation.

In the spirit of celebrating family mealtime with a musical twist, Jewel, will also be recording her version of the Libby’s jingle, which will debut in September. Between working on a new children’s album, starring in Bravo's new music competition series Platinum Hit, and preparing for a baby boy Jewel knows how hard it can be to manage schedules and make time for family meals. “As an expectant first time mom, I am thrilled to be partnering with Libby’s to encourage families to come together, both at meal time and through music,” said Jewel. “Healthy eating is so important for people of all ages and Libby’s provides a simple solution to ensure that fruits and vegetables are a part of a family’s balanced diet.”


About Libby’s Canned Fruits & Vegetables

Libby’s, the nation’s third largest brand of canned fruits and vegetables, has been a staple on American dinner tables since the 1880s.  With more than 110 different varieties and packaging options, it offers among the industry’s most complete lines of canned fruits and vegetables, including Jumbo Cups, Libby’s Naturals, with no added sugar or salt, and Libby's Organics.  Since 1983, Libby’s canned fruits and vegetables have been produced and distributed by Marion, NY-based Seneca Foods Corporation, an independent, publicly–traded, fully integrated food processing company.  For more information on Libby’s and Seneca Foods For information on Libby’s mission, visit, follow @LibbysTable on Twitter or “like” Libby’s on Facebook.