Jewel and ASPS are joined by Center for Restorative Breast Surgery to Close the Loop on Breast Cancer

Center for Restorative Breast Surgery Joins the American Society of Plastic Surgeons and
Singer/Songwriter Jewel to Close the Loop on Breast Cancer

New Orleans Breast Center sponsors Breast Reconstruction Awareness (BRA) Day USA
to raise awareness about reconstruction options post mastectomy

ARLINGTON HEIGHTS, Ill. (July 12, 2012) – Research shows that 7 of 10 women diagnosed with breast cancer
remain in the dark about their reconstruction options following a mastectomy...options that provide the
opportunity for a more fulfilling life after cancer.

Today, the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (PSF) announce
their partnership with the Center for Restorative Breast Surgery (CRBS) in support of breast reconstruction
awareness and BRA Day USA on October 17, 2012. As the national medical sponsor of BRA Day USA, CRBS
takes a leading role in the campaign to help support women physically, mentally and emotionally as they
survive and thrive after breast cancer.

This year, the U.S. and 20 other countries will join together for BRA Day on October 17, 2012. BRA Day USA is
an initiative designed to promote education, awareness and access regarding breast reconstruction following
breast cancer surgery. This initiative is a collaborative effort among the American Society of Plastic Surgeons,
The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, medical
device industry representatives and breast cancer support groups.

“We are honored to have the Center for Restorative Breast Surgery as a prominent sponsor of BRA Day USA,”
notes ASPS President Malcolm Z. Roth, MD. “This exceptional facility and team of doctors and healthcare
providers exemplify the specialty’s commitment to improving lives for breast cancer patients across the
country. With their support, the ASPS and PSF hope to dramatically increase women’s awareness of their
breast reconstruction options.”

CRBS doctors Frank DellaCroce, MD, FACS, Scott Sullivan, MD, FACS and Chris Trahan, MD, have performed
more than 4,000 breast reconstruction surgeries. The CRBS team of doctors and healthcare professionals have
delivered a high standard of care for these patients. With state-of-the-art facilities, CRBS offers a tranquil,
peaceful environment for women and their families as they face the challenges of reconstruction.

"We have found that the consistent lack of awareness patients have regarding their rights and options for
breast reconstruction can have devastating results. National Breast Reconstruction Awareness Day is a
momentous opportunity for us to educate and empower these women," states ASPS Member Surgeon Scott
Sullivan, MD, co-founder of CRBS. "The effects of breast reconstruction have the capacity to transcend the
surgical techniques, providing women the final link in the circle of treatment, a return to wholeness, and an
overall sense of recovery, we are extremely proud to be a part of this historic day," ASPS Member Surgeon
Frank DellaCroce, MD, co-founder of the CRBS concludes.

Over the next two years Grammy-nominated musician, New York Times bestselling author and humanitarian
Jewel will serve as the national spokesperson, advocating on behalf of BRA Day USA through media

appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event. The
CRBS sponsorship provides important support for many of these awareness efforts.

Please visit, and Twitter (@BRADayUSA) for more
information about BRA Day USA events, the Jewel concert, the BRA Day USA song, charity and corporate
partnerships and more.


About ASPS and The PSF

The American Society of Plastic Surgeons (ASPS) is the largest plastic surgery specialty organization in the
world. Founded in 1931, the society is composed of board-certified plastic surgeons that perform cosmetic
and reconstructive surgery. The mission of ASPS is to advance quality care to plastic surgery patients by
encouraging high standards of training, ethics, physician practice and research in plastic surgery. The Society
advocates for patient safety, such as requiring its members to operate in accredited surgical facilities that have
passed rigorous external review of equipment and staffing.

ASPS works in concert with The Plastic Surgery Foundation (PSF), founded in 1948, which supports research,
international volunteer programs and visiting professor programs. The foundation’s mission is to improve the
quality of life of patients through research and development. The PSF accomplishes its mission by providing
invaluable support to the research of plastic surgery sciences through a variety of grant programs.

About the Center for Restorative Breast Surgery

Founded by Frank J. DellaCroce, M.D., FACS and Scott K. Sullivan, M.D., FACS, the Center for Restorative Breast
Surgery was established to serve as a dedicated resource for women seeking the most advanced methods
of breast reconstruction utilizing the body’s own tissue. Drs. Sullivan and DellaCroce specialize exclusively in
state-of-the-art techniques (DIEP, SIEA and GAP flap procedures) that allow for breast reconstruction without
sacrifice of important functional muscles. For more information please visit or call 1-
888-899-2288. Located at 1717 St. Charles Avenue, New Orleans, Louisiana 70130.