Helping End Child Hunger
ConAgra Foods Teams up with jewel, owl city and jay
sean to kick-off child hunger ends here CAMPAIGN with original song, ‘here’s
Three Unique Song Tracks to be Made
Available at ChildHungerEndsHere.com
OMAHA, Neb., March 5, 2012 — ConAgra Foods is kicking off the third
year of its nationally-recognized Child Hunger Ends Here campaign with an
original song and exclusive video content from platinum recording artists Jewel,
Owl City, and Jay Sean, and a social media influencer campaign comprised of
leading bloggers from throughout the nation. With these efforts, ConAgra Foods will
work to meet its overall goal of donating five million meals this school year –
which complements the ConAgra Foods Foundation’s $10 million, 5-year commitment
– to Feeding America, the nation’s largest domestic hunger-relief organization.
Co-written by industry-leading
songwriters Hunter Hayes, Luke Laird and Barry Dean, the original song, “Here’s
Hope,” leverages the power of music to inspire action, touch hearts and raise
awareness for the issue, while motivating consumers to learn how they can help
end child hunger in the United States. Beginning March 2, consumers can visit www.ChildHungerEndsHere.com to download
original versions of the song recorded by Jewel, Owl City and Jay Sean, and enjoy exclusive content from each artist while supporting
the Child Hunger Ends Here campaign.
“More than one in five children in
the United States doesn’t know where their next meal is coming from, and for
nearly two decades, ConAgra Foods and the ConAgra Foods Foundation have been
powerful advocates for those children,” said Gary Rodkin, CEO of ConAgra Foods.
“It is through our continued collaboration with Feeding America and our
unwavering commitment, that we have been able to make progress in this fight.
Now, with these talented performers, we hope to have an even bigger impact and
encourage more consumers to join us.”
To participate, consumers can
purchase specially marked packages of select ConAgra Foods brands including
Banquet, Chef Boyardee, Healthy Choice, Hunt’s, Marie Callender’s, Manwich, Orville
Redenbacher’s, Peter Pan and Snack Pack, then visit www.ChildHungerEndsHere.com to
enter the eight-digit code found on specially marked packages. For each code
entered, the equivalent of one meal* will be donated to Feeding America. Codes
can be redeemed through August 2012.
In return for entering a code from
specially marked packages, consumers can download their favorite version of
“Here’s Hope” from Jewel, Owl City and Jay Sean. Exclusive interviews, messages
and behind-the-scenes videos by each artist will also be available during the
program on www.ChildHungerEndsHere.com. Consumers will also be able to submit
their zip code to enter their local Feeding America food bank into a competition
to receive an 80,000-meal donation (ten food banks will receive based on the
total number of zip codes entered) courtesy of ConAgra Foods.
"As a homeless teen, I
experienced the epidemic of hunger first-hand. Now, as a new mother, it breaks
my heart to know that children suffer from this every day,” said Jewel. “I'm
honored and humbled to be able to help those in need through the Child Hunger
Ends Here program and say to our friends and neighbors struggling with hunger,
Owl City’s Adam Young added: “When I
learned of the hunger crisis affecting kids in my home state of Minnesota, let
alone nationwide, I was eager to get involved and do my part to help end this
Cash Money recording artist Jay
Sean said: “I’ve been a New Yorker since I arrived in the United States to
pursue my music career, and I often see people suffering with various forms of
poverty. I was unaware, however, just how many children were living without enough
food in New York City and throughout the United States. I know music can feed
the soul and I’m hopeful that through this program, it can help feed America’s
young people, as well.”
In addition to partnering with celebrity talent, ConAgra
Foods is enlisting its own talent for the company’s Week of Service, March
5-10. Employees at locations nationwide will volunteer at food banks, pack
boxes of food and serve meals. The company hopes to exceed the 3,000 hours
employees volunteered during last year’s Week of Service.
ConAgra Foods is Feeding America’s Leadership Partner in the
fight to end
child hunger. The company and the ConAgra Foods Foundation
have collectively donated more than 275 million pounds of food and invested
more than $36 million dollars to combat child hunger since 1993. The
Foundation, the philanthropic organization primarily funded by ConAgra Foods,
is in the midst of a $10 million, 5-year commitment to Feeding America, the
largest donation ever made to Feeding America specifically to fight child
“With the launch of ‘Here’s Hope’
as the official kick-off to the third year of the Child Hunger Ends Here
Campaign, Feeding America celebrates our long-standing partnership with ConAgra
Foods — a company that has committed time, food and funds to Feeding America
with both passion and purpose,” said Vicki Escarra, president and CEO of
Feeding America. “With the help of friends, neighbors and music fans across the
country, we know we can continue to make a positive difference in the lives of
children in need.”
For more information, visit www.ChildHungerEndsHere.com.
You can also follow the discussion at www.facebook.com/ConAgraFoods,
or tweet along by following www.twitter.com/ConAgraFoods
and using #ChildHungerEndsHere.
*Enter the 8-digit code and a monetary donation will
be made to help provide one meal through Feeding America's network of food
banks, up to a maximum of 3 million meals for codes entered through 8/31/12.
Valid in U.S. only. $1 donated = 8 meals secured by Feeding America on behalf
of local food banks.
About ConAgra Foods
Inc., (NYSE: CAG), is one of North America's leading food companies, with
brands in 97 percent of American households. ConAgra Foods provides some of
America’s long-time favorites. Consumers can find Chef Boyardee, Egg Beaters,
Hebrew National, Hunt’s Tomato Sauces
and Ketchup, Marie Callender’s, Orville Redenbacher’s, PAM, Reddi-wip, Slim
Jim Meat Sticks and Beef Jerky and many
other ConAgra Foods brands in grocery, convenience, mass merchandise and club
stores. ConAgra Foods operates ReadySetEat.com, an interactive recipe website
that provides consumers with Easy Dinner
Recipes and more. ConAgra Foods also has a strong business-to-business
presence, supplying frozen potato and sweet potato products as well as other
vegetable, spice and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers. For more information, please
visit us at http://www.conagrafoods.com.
About Feeding America
Feeding America provides
low-income individuals and families with the fuel to survive and even thrive.
As the nation's leading domestic hunger-relief charity, our network members
supply food to more than 37 million Americans each year, including 14 million
children and 3 million seniors. Serving the entire United States, more than 200
member food banks support 63,000 agencies that address hunger in all of its
forms. For more information on how you can fight hunger in your community and
across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.